Role of a sales manager in increasing income of a fitness club
Role of a sales manager in increasing income of a fitness club
It is a common situation for many fitness clubs, when the owner, after opening his/her pet project and creating a certain customer base (somewhat of regular customers), begins to act depending on the circumstances: some customers come, grosses are enough to pay rent, taxes and wages for the personnel, even a little remains to himself/herself. Service promotion works step-by-step, there are advertisements in mass media, sometimes there are videos on TV about club services, also information about services is broadcasted by radio, there are even several outdoor advertisements in the city – all this in total attracts new customers, but the customer base does not increase, as customers do not stay in this club for long, they just leave.